
Ten Steps To Become An Excellent Freelance Designer
1. Brand yourself. Almost any company or organization falls apart without an established style. Without a notable personalised brand you will simply fade into the background where literally hundreds of freelance designers wander.
2. Make an effective on-line portfolio. It is nearly impossible to be successful in graphic or online design without having a powerful web presence. Any potential clients or bosses will wish to see your work and most of them will choose to type in a URL and click what they want to see.
3. Make an equally efficient print portfolio, business cards, resume, et cetera. This is somewhat a combination of the previous 2 steps. Be sure you create a powerful tangible portfolio that you can give to people that need to see your work "in person". Also make use of your branding and identity to create business cards, stationery, et cetera. Any time you could slap your own personal logo on something, do it.
4. Be brave, bold, and professional. Don't be anxious to call people, provide services, email organizations and more. Recently, I was printing a job for a customer and at the printing shop, a person complimented me on the design of the piece. After engaging in friendly discussion, he asked me for some tips on the piece he was printing for his own business. Even though I was short on time, I was glad to assist him and when I got ready to leave, I offered my future services then gave him a card. Believe that people will appreciate your skills.
5. Go the extra mile for your customers. Word of mouth is a very powerful tool you have. Nothing will help you or harm you more than rumors and compliments shared by other people for whom you have done work before. About 90% of the freelance work I accomplish comes from word-of-mouth advertising.
6. Take the smaller opportunities first. Doing well at a smaller job for someone may also help open doors for your customer to do bigger, better things. I entered a logo contest for a particular organization and out of the four logos I entered, 2 tied for 1st place pick. They were so impressed, I offered to make their website also. Related offers can be made for an organization's stationery, business cards, etc. Find a niche and then take courage and offer more.
7. Don't underestimate yourself. This goes together with Number four. Make sure you believe in yourself. No one will ever get a designer that thinks he might not do as good a job as the next guy. Make sure to reflect your confidence in your pricing. If your work is good, charge good money for it.
8. Network. Graphic and web design are quickly transforming. Every single day new techniques and styles are made and the designer found sleeping on the job is left in the dust. Join social networks like twitter, linkedin, facebook, digg, and more. Start a blog and continuously add significant feedback on others' blogs. Making a reputation for yourself in the design world takes some time but can be done using social networking websites.
9. Practice, practice, practice. Nothing would show you how to increase in confidence and skill more than practice. If work is a little bit slow, nail down some of those personal projects you've been meaning to finish. Be part of a group at school or locally where you'll be able to freshen your abilities. Engage in design forums, contests, and workshops. Nothing can take the place of real life application and experience.
10. Pay attention. I like to carry a small notebook around with me. Each time I see an advertising campaign, picture, building, person, etc. that influences my creative thinking.
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